At GED Rental, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, make a reservation, or use our services.

Please read this Privacy Policy carefully to understand our views and practices regarding your personal data and how we will treat it.

We may collect and process the following personal data:

• Personal Identification Information: Name, email address, phone number, and postal address.
• Payment Information: Credit or debit card details for reservation and payment processing (processed securely via third-party payment gateways).
• Driver's Licence Information: Driver’s licence number, issuance country, and expiry date.
• Booking Information: Vehicle reservation details, rental dates, pick-up and drop-off locations, and additional services selected (e.g., insurance, GPS, child seats).
• Usage Information: Information about how you interact with our website, such as IP address, device type, browser type, and browsing activity (using cookies or similar technologies).

We use the personal data we collect in the following ways:

• To process bookings: To fulfill rental agreements and confirm reservations for cars or vans.
• For payment processing: To process payments, manage billing, and provide receipts for your rentals.
• To verify identity: To check the validity of your driving licence and age as part of the rental process.
• To improve our services: To analyse usage patterns and improve the customer experience on our website.
• To communicate with you: To send you booking confirmations, reminders, updates, and other essential communications related to your rental.
• To comply with legal obligations: To meet our legal obligations (e.g., tax compliance, fraud prevention, responding to law enforcement requests).

We process your personal data based on the following legal grounds:

• Contractual Necessity: We need to process your data to fulfill the contract (rental agreement) between us, such as confirming bookings, processing payments, and providing rental services.
• Consent: Where applicable, we will ask for your consent to collect and process certain data (e.g., marketing communications).
• Legal Obligation: We may need to process your data to comply with legal requirements (e.g., tax reporting or law enforcement requests).
• Legitimate Interests: We may process your data based on our legitimate interests, such as improving our services or ensuring the security of our website.

We may share your personal data with the following parties:

• Third-Party Service Providers: To complete your reservation (e.g., payment processors, car tracking services, insurance providers).
• Law Enforcement and Regulatory Authorities: When required by law or for the protection of our rights, we may share your data with law enforcement or regulatory bodies.
• Business Partners: In the event of a business transfer, merger, or acquisition, your personal data may be transferred to the new entity.

We ensure that all third-party service providers respect your privacy and handle your data securely.

We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:

• Secure data storage and encryption.
• Restricted access to personal data by authorised personnel only.
• Regular security audits and risk assessments.

We use cookies and similar tracking technologies to enhance your user experience on our website. Cookies are small data files placed on your device that help us:

• Remember your preferences and settings.
• Understand how visitors use our website and improve its functionality.

You can control cookies through your browser settings, but please note that disabling cookies may affect some features of our website.

For more information, please refer to our [Cookie Policy].

Under the UK GDPR, you have the following rights regarding your personal data:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You can request that we delete your personal data, subject to certain conditions.
• Right to Restriction: You can request that we restrict the processing of your personal data under certain circumstances.
• Right to Object: You can object to the processing of your personal data, especially for direct marketing purposes.
• Right to Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at the details provided in section 10.

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, regulatory, or accounting requirements. For example:

• Booking and transaction data will be kept for as long as required for accounting and tax purposes.
• Customer account information may be kept as long as you remain an active customer.

Once your personal data is no longer required, it will be securely deleted.

With your consent, we may send you marketing communications about our services, promotions, and updates. You can opt-out of receiving these communications at any time by clicking the "unsubscribe" link in our emails or by contacting us directly.

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need further information on how we handle your personal data, please contact us at:

• Email: info@gedrental.com
• Phone: +44 3301334147
• Address: 35 Progress Rd, Southend-on-Sea, Leigh-on-Sea SS9 5PR, UK.

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated policy will be effective immediately upon publication. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your data.

This Privacy Policy outlines how GED Rental collects, uses, and protects customer data. Make sure to update the placeholders (such as contact details) and review the document periodically to reflect any changes in your practices or legal obligations.